And another thing…

Just back from the Broadcast show (BVE2010?), where I participated on a panel hosted by Rick Young about the future of video, alongside luminaries Larry Jordan, Christina and David Fox. We debated various topics and I hope it will be up on MacVideo.TV soon.

But as always in these situations, I’ve come out of the room and had a little time to reflect on what we said, and now I’m spending the evening slapping my forehead and muttering ‘Should have said that’, ‘should have mentioned this’ and ‘why did I open my stupid gob about the other?’ and so to end this circle of grumblings of ‘Oh and another thing’, here’s what I wanted to add now that I’ve thought about it properly.

CODEC CHOICE:

So we were talking about what should we be shooting on and editing with over time? Generally, shooting formats do not make good editing formats, editing formats do not make good delivery formats. So choose the right codec for the job, and think about things like NanoFlash which separate your codec choice from your camera choice. Weigh up the time taken to do a ‘virtual telecine’ of footage to an editable format versus the instant gratification but sometimes long term toil of editing in your shooting format. Flash was once king of web delivery but – shock, horror – not supported by iPhone and iPad. Be ready to convert assets to H.264, or even Ogg at this rate. Or Dirac. Or maybe even Microsoft’s VC1, the codec almost, but not entirely, unlike MPEG4.

Above all, codecs are like vegetables – they come in and go out of season. Keep an eye on this and keep high quality masters of stuff you want to keep. If you want to keep them for decades, consider lossless or near lossless (like PhotoJPEG) and be prepared to transcode in the future.

LIVE TV:

There seemed to be a bit of apathy about live events coming to internet video. Which I find odd.

If we’re to roll over and say that the idea of tuning in at 8PM to watch a show is ‘over’ and everyone is using PVRs, then surely the concept of Broadcaster is dead?

Of course not, and don’t forget the big things Broadcast does well: Live. Leaving aside whether it’s good or not, live broadcast TV does things like News, Sport, Spectacle and Entertainment unlike anything else. It has to be live, it has to be big and of course it’s hard to ignore the ads.

Has anyone tried to use the web during a big news event? It grinds to a halt, no video works, everything is clogged up. So if the internet is to perform the same trick, it needs to know how to do broadcast: video on the web using a broadcast protocol. Yes, yes, this is already possible in closed Microsoft networks, but not on the internet. Not yet, anyway.

Serendipity: a post on a BBC blog with an interesting point of view.

WEB VIDEO ON YOUR BIG SCREEN:

Web video will probably be people’s first taste of ‘High Definition’, now that YouTube, Vimeo and the rest are firmly ensconced in 720p land. Better than broadcast (well, okay, not really, but stick with me for a while), on demand, wide range of stuff. So why is it so hard to watch on your lovely expensive living room TV?

Sure, Apple TV was supposed to fix that but somehow never got there. Storage manufacturers are having a go, but of course you have to crack your DRM to use it. But for Pete’s sake, check out how quickly any desire to watch stuff – originally on your computer – on your big plasma, rapidly turns into a High School Engineering project.

HDMI has been hobbled to prevent you using a computer to play DVDs and BluRay discs, or you find the sound is missing, or it’s the wrong resolution or shape, or we’re scaling when it’s not necessary. Then there’s the dumbness over HD – buy a movie from iTunes and you get something of lower resolution and lower functionality than if one purchased the DVD, and often it costs more than Amazon. Like that’s going to build an industry.

THE LACK OF BANDWIDTH

Don’t get me started. Fibre is as fast as the boxes at either end. Peer to peer (even if within the ISP level) could be the next intelligent proxy service for large files, but because P2P = piracy = end of the world, your bandwidth is being shaped. Oh no, not up… Down. Throttles occur. Want those throttles lifted? Pay. This is divisive. Companies are rationing out, not implementing more. Growth builds business, but growth doesn’t mean dividing the cake into ever smaller units. But really, I am ranting now.

DSLRs, 3d, GARTNER HYPE CYCLE

Technology suffers greatly from hype. The Cheap DV Revolution had a huge dose of hype, everyone got bored of it and suddenly DVCAM ousted BetaSP whilst nobody was looking.

The same thing happened with HD – Changing the world as we knew it, fell a bit flat and nothing more was said in the consumer world. Suddenly there’s a million HD subscribers (though we’re still talking the test phase).

This big initial hit of enthusiasm, followed by a rapid tailing off of interest until there’s a trough of disillusionment then hides a slow and steady growth of that technology until it reaches ubiquity and invisibility as it delivers the promises once made at the peak of the hype cycle.

So we’ve started that slow climb out of disillusionment with HD, I predict the plunge of DSLRs into that trough sometime soon, and 3d is climbing up that cycle.

We’ve done digital, gone tapeless. Still a lot of work to do on HD. We’re nowhere near done on that. DSLRs will have a brief moment in the sun like their DoF Adaptors before them, but will they remain indie film maker tools once Scarlet and a new Hybrid hit the market?

3D is in its infancy. Will it come? Sure, along with VHD, but unless you have big big bucks, I’d still shoot long-life material in good HD rather than half-finished 3D formats. But we need to play and to test – how will motion graphics or even simple tummy tags work in 3D?

And these are just three of my little rumblings from the afternoon’s panel – I’ll probably chew it over for ages.

I hope, at least, the audience got a basketful of things to think about.

Seeing Red again

What on earth will the cinema industry do with a camera like the Red Epic 617?

This is a camera that, if it were to shoot onto the equivalent film, would be using negatives over 180mm wide – that’s beyond IMAX by quite a big percentage. And film wouldn’t be able to capture the dynamic range that this camera can. Projection technology can only barely cope with such a source, and that’s with the help of esoteric multi-screen technology such as Spyder & WatchOut.

But will it bring people together to witness the magic of a movie? Will it enhance the stories? Will it drop an audience further into a created world? Is Ultra-HD cinema going to be a source of inspiration and action? Of course not.

Over the last seven years or so, my love of visiting the cinema has gurgled noisily down the plug hole. My peer group is in agreement that going to a cinema to watch a movie is a chore: poor sound, scratchy prints, badly behaved audiences, and the rest. Seeing Madagascar digitally projected from a hard disk a couple of years ago provided a lovely pristine print and a lovely clarity. But that technology hasn’t made it into the provincial cinemas yet, and I’m not holding my breath.

The Hollywood system isn’t exactly churning out movies for my age group anyway. Adolescents and teens must be catered for – this group hasn’t got the dosh to buy big screens and 5.1 audio systems that keep us at home thumbing through the Criterion Collection and prevent us old fogeys from crossing the cinema threshold.

But let’s look on the optimistic side: Scarlet and Epic will enable a raft of new Producers to make films that could not be made before. It could blow apart the Hollywood system that pushes film budgets ever skyward. But where are these films going to be viewed? Sure we have our computers and our TVs. Maybe cinemas will finally get a chance to find a digital projection system that will last enough time for them to make a return on their investment. Maybe (let’s be really optimistic) they get hip to recent innovations such as flexible screening and ‘quiet’ auditoriums like some did with the Saturday Screamers.

Or there’ll be a perpetuation of the system that keeps innovation out, spread betting a portfolio of film treatments, micro-managed to appeal to immature target audiences fed on a diet of star-lead convenience food for the eyes.

But the nurse says I must rest now.

It’s just that I sense an undertow of ‘Spectacle’ when reeling over the extreme resolutions of these cameras. That shooting in Epic proportions will make a dull safe story with familiar faces a little more appetising. That resolution is being applied like Monosodium Glutamate to enhance our appreciation of the movie.

I hope Red will be the catalyst for some amazing cinema to come. Small cameras that go places a cinematographic camera can’t usually go or be where cinematographic cameras can’t usually be. And I hope that the dinkiest little Scarlet will be cheap enough to be the Bolex H16 of a whole new generation of film makers.

Meanwhile, can we please just get 1080p50 right first?

Once more into recession, dear friends

This has absolutely nothing to do with editing, or shooting, or script writing. But it is something we’re all going to deal with: Discounts.

Now that our Darling Chancellor has admitted it, times are getting tough. When you do your shopping, you cruise the isles, you dig amongst the vegetables, and maybe spot those short dated items that will sit well in your freezers. You’re looking for value for money. Well, all of us are doing that. In every walk of life and every business.

My work is based on daily rates. Kit, people, time spent gazing at the ceiling, sitting on planes, wallowing in baths, hacking through HTML, in fact spending time doing things that don’t involve family and relaxation. Yes, wallowing in baths does not count as relaxation because that’s where great ideas form. Even waking up at 0400 with a fantastic solution to routing video through three venues in real time counts as billable time in my book.

That time you spend in baths, or cruising the web, or chewing the fat with colleagues, or stir-frying garlic, or painting the bannisters, it’s all research. Werner von Braun (the original Rocket Scientist) sagely stated that ‘”research” is what I’m doing when I don’t know what I’m doing’. Research is vital in these times: are you doing what you need to do? Is there a better way of doing what you do? Is ‘what you do’ actually doing what your clients need you do to do?

We’re knowledge workers. We know things. We are, dare I say, Mentats. We are not grocers. We don’t go down to a Soho pub and gather round a bunch of geeks and bid on their Web 2.0 ideas as if they were the catch of the day. We are not farmers. We don’t plant a million identical idea seeds and harvest those that grow beyond knee height. We are not hunters. We don’t chase after Entrepreneurs and snare them to be a trophy on our walls.

Intellectual property and research isn’t something that one can ‘discount’… but I’m getting more questions from new business that dangle on ‘and how much of that quote are you going to discount?’. That tempts many to load the original quote, and that tends to over-inflate things as more jobs drop away because they seem too expensive.

Thank you, Mister Darling. Another fine mess you’ve left us.